18
논문
2,472
피인용 합
2009
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
Bocconi University2009 · 1편
Vienna University of Economics and Business2012–2025 · 12편
Webster Vienna Private University2020 · 1편
University of Vienna2021 · 1편
불러오는 중…
03논문
18편
- Better Innovation for a Better World
- The Open Design Effect
- University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers
- Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value
- Connecting to Place, People, and Past: How Products Make Us Feel Grounded
- The Signal Value of Crowdfunded Products
- Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor
- Customization in Luxury Brands: Can Valentino Get Personal?
- Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products
- Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries
- The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments
- The Self-Expressive Customization of a Product Can Improve Performance
- The Handmade Effect: What's Love Got to Do with It?
- Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account
- All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands
- Integrating Problem Solvers from Analogous Markets in New Product Ideation
- The Innovation Effect of User Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users
- The “I Designed It Myself” Effect in Mass Customization