Natalie Mizik

5편

• Visual Listening In: Extracting Brand Image Portrayed on Social Media
  mksci · 2020 · 인용 197 · Consumer Behavior in Brand Consumption and Identification
• Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data
  jmr · 2014 · 인용 107 · Consumer Market Behavior and Pricing
• Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
  mksci · 2012 · 인용 45 · Corporate Finance and Governance
• The Theory and Practice of Myopic Management
  jmr · 2010 · 인용 303 · Auditing, Earnings Management, Governance
• Are Physicians “Easy Marks”? Quantifying the Effects of Detailing and Sampling on New Prescriptions
  ms · 2004 · 인용 204 · Pharmaceutical industry and healthcare