Visual Listening In: Extracting Brand Image Portrayed on Social Media

A new approach for measuring consumer brand perceptions from consumer-created brand imagery via deep learning.

• 저널Marketing Science · 39(4) · 669–686
• 토픽Consumer Behavior in Brand Consumption and Identification · Marketing
• DOI10.1287/mksc.2020.1226
• 저자Liu Liu, Daria Dzyabura, Natalie Mizik