IS Atlas
최신
동향
저자
도구
BK
Author
Bernadette Kamleitner
ORCID
0000-0002-7162-7287
정보 수정·삭제 요청
2
논문
134
피인용 합
2019
첫 논문
2019
최근 논문
01
저널·주제·방법
저널
JM
1
JMR
1
주제
온라인 평점과 순위
2
02
소속·공저
불러오는 중…
03
논문
2편
A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products
jm
· 2019 · 인용 93 · Consumer Behavior in Brand Consumption and Identification
Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal
jmr
· 2019 · 인용 41 · Consumer Behavior in Brand Consumption and Identification