B. P. S. Murthi

4편

• A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
  jmr · 2016 · 인용 159 · Consumer Market Behavior and Pricing
• Invited Editorial—A Descriptive Analysis of Publications in <i>Marketing Science</i> Over Its History
  mksci · 2015 · 인용 2 · Management and Marketing Education
• Maximizing Revenue Through Two‐Dimensional Shelf‐Space Allocation
  pom · 2014 · 인용 65 · Advanced Manufacturing and Logistics Optimization
• The Role of the Management Sciences in Research on Personalization
  ms · 2003 · 인용 375 · Consumer Market Behavior and Pricing