13
논문
730
피인용 합
1999
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
200020052010201520202025
소속
University of Michigan1999–2016 · 10편
불러오는 중…
03논문
13편
- EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
- Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
- Gender (Still) Matters in Business School
- Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?
- Turning off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms
- Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating
- This Logo Moves Me: Dynamic Imagery from Static Images
- When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes
- Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio
- Should Price Increases Be Targeted?—Pricing Power and Selective vs. Across-the-Board Price Increases
- Timeshare Exchange Mechanisms
- The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
- Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions
04합친 기록
- A5062908973Aradhna Krishna · 13편 · ORCID · 대표 기록
- A5081014440KrishnaAradhna · 0편 · ORCID 보유자의 이름 변형