Trends·소셜미디어
소셜미디어 마케팅
OpenAlex: Digital Marketing and Social Media, Innovation Diffusion and Forecasting, Consumer Market Behavior and Pricing
60
논문
12
최근 3년
×0.90
비중 변화
01허브 논문
- Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
- The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
- The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
- Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services
- Social Network Integration and User Content Generation: Evidence from Natural Experiments
- Content Sharing in a Social Broadcasting Environment: Evidence from Twitter
- The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms
- IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales
02최근 주목 논문
2024–2026
- Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing
- The Effect of Popularity Cues and Peer Endorsements on Assertive Social Media Ads
- Navigating the Digital Terrain of Prosocial Disclosures and Likability
- Does Social Bot Help Socialize? Evidence from a Microblogging Platform
- Commercializing Social Media? How Showrooms on Social Media Fan Pages Influence Customer Behavior
- Dancing to the #Challenge: The Effect of TikTok on Closing the Artist Gender Gap in the Music Industry
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
217편
JM58JMR40MKSCI28ISR25MISQ20MS19JMIS15POM11MSOM1