So Yeon Chun

7편

• Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?
  msom · 2024 · 인용 9 · Customer Service Quality and Loyalty
• Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption
  jmr · 2024 · 인용 7 · Financial Markets and Investment Strategies
• Dynamic Pricing with Point Redemption
  msom · 2022 · 인용 10 · Supply Chain and Inventory Management
• Risk-Based Loan Pricing: Portfolio Optimization Approach with Marginal Risk Contribution
  ms · 2020 · 인용 15 · Risk and Portfolio Optimization
• Strategic Consumers, Revenue Management, and the Design of Loyalty Programs
  ms · 2019 · 인용 42 · Supply Chain and Inventory Management
• Loyalty Program Liabilities and Point Values
  msom · 2019 · 인용 26 · Supply Chain and Inventory Management
• When Friends Become Competitors: The Design of Resource Exchange Alliances
  ms · 2016 · 인용 31 · Aviation Industry Analysis and Trends