고객가치와 고객관리

• Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry
  ISR · 2002 · 인용 722 · Pei-yu Chen, Lorin M. Hitt
• Modeling the Profitability of Customer Relationships: Development and Impact of Barclays de Zoete Wedd’s BEATRICE
  JMIS · 1992 · 인용 18 · Nicolas Stuchfield, Bruce W. Weber
• An Empirical Analysis of the Value of Complete Information for eCRM Models
  MISQ · 2006 · 인용 85 · Padmanabhan, Zhiqiang Zheng, Kimbrough
• Does the Web Reduce Customer Service Cost? Empirical Evidence from a Call Center
  ISR · 2011 · 인용 85 · Anuj Kumar, Rahul Telang
• Designing Web Sites for Customer Loyalty Across Business Domains: A Multilevel Analysis
  JMIS · 2006 · 인용 189 · Sunil Mithas, Narayan Ramasubbu, Mayuram S. Krishnan 외
• The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention
  MISQ · 2015 · 인용 228 · Anne Scherer, Nancy V. Wünderlich, Florian von Wangenheim
• Cost-Sensitive Learning via Priority Sampling to Improve the Return on Marketing and CRM Investment
  JMIS · 2012 · 인용 25 · Geng Cui, Man Leung Wong, Xiang Wan
• How Does Employee Infusion Use of CRM Systems Drive Customer Satisfaction? Mechanism Differences Between Face-to-Face and Virtual Channels
  MISQ · 2021 · 인용 35 · Liwei Chen, J. J. Po-An Hsieh, Arun Rai 외

2024–2026

• An Alternative Model of Brand Loyalty
  ISR · 2026 · 인용 0 · Xiaoyi Gao, Vidyanand Choudhary

204편