Harley Krohmer

3편

• When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
  jm · 2016 · 인용 254 · Consumer Behavior in Brand Consumption and Identification
• Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
  jm · 2011 · 인용 1,271 · Consumer Behavior in Brand Consumption and Identification
• How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches
  jmr · 2011 · 인용 431 · Economic and Environmental Valuation