Francesca Sotgiu

3편

• A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
  jm · 2022 · 인용 144 · Digital Marketing and Social Media
• The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
  jmr · 2015 · 인용 1,007 · Digital Marketing and Social Media
• Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War
  jmr · 2015 · 인용 27 · Consumer Market Behavior and Pricing