Yanliu Huang

3편

• The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
  jm · 2014 · 인용 29 · Consumer Behavior in Brand Consumption and Identification
• The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
  jm · 2013 · 인용 361 · Consumer Retail Behavior Studies
• Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
  jmr · 2013 · 인용 135 · Consumer Retail Behavior Studies