Yi Cheng

7편

• Augmented Reality at Work: Attention Management and Its Impact on Work Performance
  MISQ · 2025 · 인용 5 · Impulse Buying and Technology Impacts
• Interleaved Design for E-Learning: Theory, Design, and Empirical Findings
  MISQ · 2024 · 인용 9 · Online and Blended Learning
• Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising
  MS · 2023 · 인용 6 · Digital Marketing and Social Media
• Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews
  ISR · 2019 · 인용 72 · Digital Marketing and Social Media
• Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms
  ISR · 2017 · 인용 146 · Digital Marketing and Social Media
• Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design
  JMIS · 2015 · 인용 111 · Digital Marketing and Social Media
• Research Note—Deliberation Without Attention: The Latent Benefits of Distracting Website Features for Online Purchase Decisions
  ISR · 2015 · 인용 14 · Decision-Making and Behavioral Economics

• A5070207133Yi Cheng · 6편 · ORCID · 대표 기록
• A5075288595Cheng Yi · 1편 · ORCID · same name + strong evidence (institution/coauthors/topic)