Kevin Lane Keller

Author

Kevin Lane Keller

Dartmouth College 2016

ORCID: 0000-0001-5836-4315
홈페이지: analysisgroup.com/people/affiliated-experts/kev…

정보 수정·삭제 요청

3

논문

729

피인용 합

2012

첫 논문

2016

최근 논문

01저널·주제·방법

저널

JM2JMR1

주제

디지털 비즈니스 전략 2 온라인 평점과 순위 1

02소속·공저

2015

소속

Dartmouth College2012–2016 · 3편

불러오는 중…

03논문

3편

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
jm · 2016 · 인용 600 · Digital Marketing and Social Media
Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to be Known
jm · 2016 · 인용 26 · Consumer Retail Behavior Studies
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
jmr · 2012 · 인용 103 · Consumer Behavior in Brand Consumption and Identification