Keith Wilcox

4편

• EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product Performance
  jmr · 2026 · 인용 0 · Consumer Market Behavior and Pricing
• Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
  jm · 2014 · 인용 93 · Consumer Behavior in Brand Consumption and Identification
• Leave Home without it? The Effects of Credit Card Debt and Available Credit on Spending
  jmr · 2011 · 인용 60 · Consumer Retail Behavior Studies
• Discrepant Fluency in Self-Customization
  jmr · 2011 · 인용 16 · Product Development and Customization