Caglar Irmak

4편

• When Consumption Regulations Backfire: The Role of Political Ideology
  jmr · 2020 · 인용 66 · Consumer Behavior in Brand Consumption and Identification
• Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns
  jmr · 2020 · 인용 36 · Consumer Behavior in Brand Consumption and Identification
• Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products
  jmr · 2013 · 인용 83 · Consumer Behavior in Brand Consumption and Identification
• Choice of Cause in Cause-Related Marketing
  jm · 2012 · 인용 326 · Consumer Behavior in Brand Consumption and Identification