5
논문
252
피인용 합
2011
첫 논문
2025
최근 논문
01저널·주제·방법
저널
JM4MKSCI1
02소속·공저
20152020
소속
University of Bologna2015 · 1편
불러오는 중…
03논문
5편
- Free Riding on Product Returns to Drive Profits
- The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?
- Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
- Decision Process Evolution in Customer Channel Choice
- Decision Process Evolution in Customer Channel Choice