4
논문
398
피인용 합
1976
첫 논문
1981
최근 논문
01저널·주제·방법
저널
MS4
02소속·공저
1980
소속
Purdue University West Lafayette1976 · 1편
University of Chicago1979–1981 · 3편
불러오는 중…
03논문
4편
- A Micromodeling Approach to Investigate the Advertising-Sales Relationship
- Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty
- The Interaction Effect of Preference and Availability on Brand Switching and Market Share
- Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons