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OpenAlex: Consumer Market Behavior and Pricing, Innovation Diffusion and Forecasting, Economic and Environmental Valuation

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01허브 논문

Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
MISQ · 2016 · 인용 85 · Alok R. Saboo
A Finite Mixture Logit Model to Segment and Predict Electronic Payments System Adoption
ISR · 2010 · 인용 34 · Ravi Bapna, Paulo Góes, Kwok‐Kee Wei 외
Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing?
ISR · 2023 · 인용 4 · Wangsheng Zhu, Subodha Kumar, Vijay Mookerjee

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