Rajendra K. Srivastava

2편

• Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets
  jmr · 2016 · 인용 50 · Consumer Market Behavior and Pricing
• A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations
  ms · 2002 · 인용 38 · Innovation Diffusion and Forecasting