DR

Author

David Reiley

Pandora (United States) 2024

정보 수정·삭제 요청

2

논문

93

피인용 합

2016

첫 논문

2024

최근 논문

01저널·주제·방법

저널

MKSCI2

주제

온라인 광고 효과 2

02소속·공저

2020

소속

Pandora (United States)2016–2024 · 2편

불러오는 중…

03논문

2편

Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora
mksci · 2024 · 인용 17 · Digital Platforms and Economics
When Less Is More: Data and Power in Advertising Experiments
mksci · 2016 · 인용 76 · Consumer Market Behavior and Pricing