MZ

Author

Maria Carolina Zanette

NEOMA Business School 2024

ORCID: 0000-0001-9245-8710

정보 수정·삭제 요청

1

논문

11

피인용 합

2024

첫 논문

2024

최근 논문

01저널·주제·방법

저널

JM1

주제

모바일 앱 수익화 1

02소속·공저

소속

NEOMA Business School2024 · 1편

불러오는 중…

03논문

1편

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors
jm · 2024 · 인용 11 · Digital Marketing and Social Media