ZA

Author

Zeynep Arsel

Concordia University 2024

ORCID: 0000-0002-1557-2947

정보 수정·삭제 요청

2

논문

50

피인용 합

2022

첫 논문

2024

최근 논문

01저널·주제·방법

저널

JM2

주제

모바일 앱 수익화 1 신제품 기술확산 1

02소속·공저

소속

Concordia University2024 · 1편

불러오는 중…

03논문

2편

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors
jm · 2024 · 인용 11 · Digital Marketing and Social Media
A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets
jm · 2022 · 인용 39 · Management and Organizational Studies