23
논문
1,964
피인용 합
1995
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
200020102020
소속
University of Chicago1995–1997 · 2편
Massachusetts Institute of Technology2006–2025 · 19편
불러오는 중…
03논문
23편
- Optimizing Scalable Targeted Marketing Policies with Constraints
- A Sample Size Calculation for Training and Certifying Targeting Policies
- Canary Categories
- Price Frictions and the Success of New Products
- Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments
- Introduction to the Special Issue on Marketing Science and Field Experiments
- Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges
- The Surprising Breadth of Harbingers of Failure
- Decision Stages and Asymmetries in Regular Retail Price Pass-Through
- The Value of Field Experiments
- Harbingers of Failure
- Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception
- Why Do Salespeople Spend So Much Time Lobbying for Low Prices?
- Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs
- Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales
- How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
- Why Are Bad Products So Hard to Kill?
- Optimizing Product Line Designs: Efficient Methods and Comparisons
- Bias and Variance Approximation in Value Function Estimates
- Measuring and Mitigating the Costs of Stockouts
- Dynamic Catalog Mailing Policies
- Note. Optimal Promotion Strategies: A Demand-Sided Characterization
- Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria
04합친 기록
- A5085311514Duncan Simester · 23편 · ORCID · 대표 기록
- A5031566877SimesterDuncan · 0편 · ORCID 보유자의 이름 변형