6
논문
144
피인용 합
2020
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
20202025
소속
City University of Hong Kong2020 · 1편
Korea Advanced Institute of Science and Technology2021–2025 · 5편
불러오는 중…
03논문
6편
- Communicating Attribute Importance Under Competition
- Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out
- A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
- Multidimensional Targeting and Consumer Response
- Targeted Advertising and Consumer Inference
- A Model of Brand Architecture Choice: A House of Brands vs. A Branded House