IS Atlas
최신
동향
저자
도구
Author
Markus Reisinger
Frankfurt School of Finance & Management
2025
ORCID
0000-0003-0745-9220
홈페이지
frankfurt-school.de/en/research-and-faculty/fac…
정보 수정·삭제 요청
5
논문
126
피인용 합
2011
첫 논문
2025
최근 논문
01
저널·주제·방법
저널
MS
5
주제
신제품개발 관리
1
온라인 광고 효과
1
경쟁 가격 책정
1
신제품 기술확산
1
공급망 정보 공유
1
방법
분석 모형·게임이론
100%
준실험·자연실험
25%
관측 자료 실증분석
25%
02
소속·공저
2015
2020
소속
Frankfurt School of Finance & Management
2021–2025 · 4편
불러오는 중…
03
논문
5편
The Interplay Between Product Variety and Customer Retention: Theory and Evidence
ms
· 2025 · 인용 0 · Consumer Behavior in Brand Consumption and Identification
Imperfect Targeting and Advertising Strategies
ms
· 2024 · 인용 4 · Consumer Market Behavior and Pricing
Personalized Pricing and Distribution Strategies
ms
· 2022 · 인용 57 · Consumer Market Behavior and Pricing
How Complementors Benefit from Taking Competition to the System Level
ms
· 2021 · 인용 12 · Digital Platforms and Economics
Exclusive Territories and Manufacturers' Collusion
ms
· 2011 · 인용 53 · Merger and Competition Analysis
