Thomas Allard

4편

• The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
  jmr · 2025 · 인용 1 · Consumer Market Behavior and Pricing
• Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth
  jm · 2020 · 인용 156 · Consumer Behavior in Brand Consumption and Identification
• When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
  jmr · 2019 · 인용 20 · Economic and Environmental Valuation
• Comparative Price and the Design of Effective Product Communications
  jm · 2017 · 인용 37 · Consumer Behavior in Brand Consumption and Identification