Marcel Corstjens

4편

• Estimation Uncertainty and Optimal Advertising Decisions
  ms · 1989 · 인용 22 · Decision-Making and Behavioral Economics
• Conjoint Analysis: A Comparative Analysis of Specification Tests for the Utility Function
  ms · 1983 · 인용 21 · Economic and Environmental Valuation
• A Model for Optimizing Retail Space Allocations
  ms · 1981 · 인용 397 · Consumer Retail Behavior Studies
• Channel Optimization in Complex Marketing Systems
  ms · 1979 · 인용 43 · Consumer Market Behavior and Pricing