Amar Cheema

7편

• Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases
  jm · 2020 · 인용 157 · Digital Marketing and Social Media
• Bidding Behavior in Descending and Ascending Auctions
  mksci · 2012 · 인용 33 · Decision-Making and Behavioral Economics
• Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account
  jmr · 2012 · 인용 8 · Decision-Making and Behavioral Economics
• Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level
  jmr · 2011 · 인용 143 · Cultural Differences and Values
• The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
  jm · 2011 · 인용 103 · Behavioral Health and Interventions
• Earmarking and Partitioning: Increasing Saving by Low-Income Households
  jmr · 2011 · 인용 26 · Housing Market and Economics
• The Effect of Need for Uniqueness on Word of Mouth
  jmr · 2010 · 인용 21 · Digital Marketing and Social Media