Fred S. Zufryden

5편

• A Model for Relating Advertising Media Exposures to Purchase Incidence Behavior Patterns
  ms · 1987 · 인용 24 · Innovation Diffusion and Forecasting
• An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior
  ms · 1978 · 인용 36 · Forecasting Techniques and Applications
• A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior
  ms · 1977 · 인용 40 · Consumer Market Behavior and Pricing
• Examining the Pattern of Response Behavior in a Media Model
  ms · 1975 · 인용 7 · Consumer Market Behavior and Pricing
• Media Scheduling: A Stochastic Dynamic Model Approach
  ms · 1973 · 인용 51 · Consumer Market Behavior and Pricing