12
논문
768
피인용 합
2010
첫 논문
2020
최근 논문
01저널·주제·방법
저널
JMR8JM2MS1MKSCI1
02소속·공저
201020152020
소속
Tilburg University2010–2019 · 10편
불러오는 중…
03논문
12편
- Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment
- Evaluating the Effectiveness of Retailer-Themed Super Saver Events
- “Hello Jumbo!” The Spatio-Temporal Rollout and Traffic to a New Grocery Chain After Acquisition
- Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
- Fanning the Flames? how Media Coverage of a Price War Affects Retailers, Consumers, and Investors
- The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis
- Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance
- Shopper Loyalty to Whom? Chain versus Outlet Loyalty in the Context of Store Acquisitions
- Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry
- Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?
- Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice
- Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue