IS Atlas
최신
동향
저자
도구
MR
Author
Martin Reisenbichler
Vienna University of Economics and Business
2025
ORCID
0009-0007-0128-9685
정보 수정·삭제 요청
3
논문
127
피인용 합
2022
첫 논문
2025
최근 논문
01
저널·주제·방법
저널
MKSCI
2
JM
1
주제
인간과 AI 협업
1
검색광고 경쟁
1
디지털 마케팅 분석
1
02
소속·공저
2025
소속
Vienna University of Economics and Business
2022–2025 · 3편
불러오는 중…
03
논문
3편
Picture Perfect: Engaging Customers with Visual Generative AI
jm
· 2025 · 인용 10 · Persona Design and Applications
Applying Large Language Models to Sponsored Search Advertising
mksci
· 2025 · 인용 1 · Consumer Market Behavior and Pricing
Frontiers: Supporting Content Marketing with Natural Language Generation
mksci
· 2022 · 인용 116 · Digital Marketing and Social Media