David A. Aaker

3편

• Comments on Ralph Day's <i>JMR</i> Editorship—1969 to 1972
  jmr · 2014 · 인용 0 · Tensor decomposition and applications
• Toward a Normative Model of Promotional Decision Making
  ms · 1973 · 인용 29 · Doctoral Education Challenges and Solutions
• The New-Trier Stochastic Model of Brand Choice
  ms · 1971 · 인용 31 · Consumer Market Behavior and Pricing