3
논문
542
피인용 합
2014
첫 논문
2023
최근 논문
01저널·주제·방법
저널
JMR3
02소속·공저
20152020
소속
University of Amsterdam2023 · 1편
King's College London2023 · 1편
불러오는 중…
03논문
3편
- Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics
- Relative Effectiveness of Print and Digital Advertising: A Memory Perspective
- Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling