8
논문
1,672
피인용 합
1978
첫 논문
2019
최근 논문
01저널·주제·방법
저널
MS5MKSCI2JMR1
02소속·공저
1980199020002010
소속
University of Pennsylvania1978 · 1편
Hebrew University of Jerusalem1984 · 1편
Tel Aviv University1990–1999 · 3편
New York University2012–2019 · 3편
Reichman University2017 · 1편
불러오는 중…
03논문
8편
- Accounting for Discrepancies Between Online and Offline Product Evaluations
- “Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial
- Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion
- Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis
- Entrepreneurial Ability, Venture Investments, and Risk Sharing
- Market Share Pioneering Advantage: A Theoretical Approach
- Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
- Models of New Product Diffusion Through Advertising and Word-of-Mouth