IS Atlas
최신
동향
저자
도구
YL
Author
Yan Liu
Texas A&M University
2016
ORCID
0000-0001-9380-7337
정보 수정·삭제 요청
2
논문
162
피인용 합
2016
첫 논문
2023
최근 논문
01
저널·주제·방법
저널
JM
2
주제
옴니채널 소매
1
온라인 평점과 순위
1
02
소속·공저
2020
소속
Texas A&M University
2016 · 1편
불러오는 중…
03
논문
2편
The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products
jm
· 2023 · 인용 4 · Consumer Market Behavior and Pricing
The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
jm
· 2016 · 인용 158 · Consumer Behavior in Brand Consumption and Identification