Cheng Chen

2편

• Two Streams to Success: Unpacking the Informational and Relational Roles of Live Streaming in Online Shopping
  pom · 2025 · 인용 0 · Consumer Market Behavior and Pricing
• Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising
  isr · 2021 · 인용 32 · Digital Marketing and Social Media