Zike Cao

5편

• Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing
  misq · 2024 · 인용 20 · Digital Marketing and Social Media
• Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community
  isr · 2023 · 인용 45 · Knowledge Management and Sharing
• The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
  jmis · 2021 · 인용 31 · Digital Marketing and Social Media
• When Discounts Hurt Sales: The Case of Daily-Deal Markets
  isr · 2018 · 인용 62 · Consumer Market Behavior and Pricing
• An Economic Analysis of Peer Disclosure in Online Social Communities
  isr · 2018 · 인용 30 · Privacy, Security, and Data Protection