Haipeng Chen

6편

• Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions
  ms · 2022 · 인용 12 · Decision-Making and Behavioral Economics
• Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings
  isr · 2021 · 인용 63 · Digital Marketing and Social Media
• On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing
  mksci · 2019 · 인용 28 · Consumer Market Behavior and Pricing
• The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
  jm · 2016 · 인용 158 · Consumer Behavior in Brand Consumption and Identification
• Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral
  ms · 2016 · 인용 25 · Consumer Market Behavior and Pricing
• When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts
  jm · 2012 · 인용 166 · Decision-Making and Behavioral Economics