14
논문
728
피인용 합
2013
첫 논문
2022
최근 논문
01저널·주제·방법
02소속·공저
20152020
소속
Georgia State University2013 · 1편
Huazhong University of Science and Technology2014–2016 · 4편
Indian School of Business2015–2021 · 6편
Singapore Management University2015 · 1편
Center for Excellence in Education2015 · 1편
University of the West of Scotland2019 · 1편
St. John's University2021–2022 · 3편
불러오는 중…
03논문
14편
- Impact of review narrativity on sales in a competitive environment
- Special Issue: Transformative Marketing and Operations Management
- Special Issue: Transformative Marketing and Operations Management
- Special Issue: Transformative Marketing and Operations Management
- Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations Management
- Special Issue of <i>Production and Operations Management</i> Special Issue: Transformative Marketing and Operations Management
- Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations Management
- Special Issue: Transformative Marketing and Operations Management
- The Role of Marketer-Generated Content in Customer Engagement Marketing
- Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to be Known
- Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions
- Managing Customer Profits: The Power of Habits
- My Plans for <i>Journal of Marketing</i>: An Editor in Chief's Perspective
- Brand Licensing: What Drives Royalty Rates?
04합친 기록
- A5100694308Vikas Kumar · 9편 · ORCID · 대표 기록
- A5068165456Vikas Kumar · 5편 · ORCID · same name + strong evidence (institution/coauthors/topic)