6
논문
280
피인용 합
2004
첫 논문
2017
최근 논문
01저널·주제·방법
저널
MS4MKSCI2
02소속·공저
200520102015
소속
University of California, Los Angeles2004 · 1편
University of North Carolina at Chapel Hill2008 · 1편
University of British Columbia2009–2010 · 2편
University of Central Florida2012–2017 · 2편
불러오는 중…
03논문
6편
- Pharmaceutical Product Recalls: Category Effects and Competitor Response
- Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability
- Cooperation in Games with Forgetfulness
- Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry
- Buyer-Initiated vs. Seller-Initiated Information Revelation
- When Not All Conflict Is Bad: Manufacturing-Marketing Conflict and Strategic Incentive Design