Yinlong Zhang

5편

• How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness
  jmr · 2021 · 인용 28 · Sharing Economy and Platforms
• Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief
  jmr · 2020 · 인용 63 · Consumer Behavior in Brand Consumption and Identification
• The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
  jmr · 2019 · 인용 31 · Consumer Behavior in Brand Consumption and Identification
• How Does Local–Global Identity Affect Price Sensitivity?
  jm · 2016 · 인용 108 · Consumer Behavior in Brand Consumption and Identification
• Power Distance Belief and Impulsive Buying
  jmr · 2010 · 인용 8 · Consumer Behavior in Brand Consumption and Identification