Yuwei Jiang

8편

• Exploring Online Help-Seeking Tendencies: The Influence of Experience Type and Help Provider Type
  misq · 2025 · 인용 0 · Technology Adoption and User Behaviour
• The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of Firsthand and Secondhand Products
  jm · 2025 · 인용 0 · Consumer Retail Behavior Studies
• Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals
  jm · 2024 · 인용 8 · Consumer Market Behavior and Pricing
• Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
  jm · 2023 · 인용 197 · Digital Marketing and Social Media
• The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets
  jm · 2022 · 인용 34 · Human-Animal Interaction Studies
• Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift
  jm · 2022 · 인용 30 · Nonprofit Sector and Volunteering
• How Life-Role Transitions Shape Consumer Responses to Brand Extensions
  jmr · 2021 · 인용 46 · Consumer Behavior in Brand Consumption and Identification
• The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity
  jmr · 2017 · 인용 32 · Death Anxiety and Social Exclusion