6
논문
526
피인용 합
2011
첫 논문
2022
최근 논문
01저널·주제·방법
저널
MKSCI4JMR2
02소속·공저
20152020
소속
Cornell University2011–2016 · 5편
불러오는 중…
03논문
6편
- The Impact of Subscription Programs on Customer Purchases
- Investigating Purchase Conversion by Uncovering Online Visit Patterns
- Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising
- Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
- A Multiactivity Latent Attrition Model for Customer Base Analysis
- A “Position Paradox” in Sponsored Search Auctions