Satish Jayachandran

4편

• Building Brand Assets: The Role of Trademark Rights
  jmr · 2022 · 인용 18 · Intellectual Property and Patents
• Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry
  jm · 2017 · 인용 122 · Supply Chain Resilience and Risk Management
• Brand Licensing: What Drives Royalty Rates?
  jm · 2013 · 인용 35 · Franchising Strategies and Performance
• Choice of Cause in Cause-Related Marketing
  jm · 2012 · 인용 326 · Consumer Behavior in Brand Consumption and Identification