Hong Yuan

3편

• The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes
  jm · 2021 · 인용 26 · Consumer Behavior in Brand Consumption and Identification
• Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach
  ms · 2013 · 인용 23 · Supply Chain and Inventory Management
• The Effects of Consumers’ Price Expectations on Sellers’ Dynamic Pricing Strategies
  jmr · 2011 · 인용 31 · Consumer Market Behavior and Pricing