12
논문
1,144
피인용 합
2012
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201520202025
소속
University of North Carolina at Chapel Hill2012–2016 · 5편
Georgia State University2014 · 1편
George Mason University2020 · 1편
University of Wisconsin–Madison2024–2025 · 2편
불러오는 중…
03논문
12편
- Profit Implications of Judgmental Adjustments to Forecast Inputs: Evidence from a Large-Scale Field Experiment
- Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
- Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
- Marketing Agility: The Concept, Antecedents, and a Research Agenda
- Field Experiment on the Profit Implications of Merchants’ Discretionary Power to Override Data-Driven Decision-Making Tools
- The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry
- Do High and Low Inventory Turnover Retailers Respond Differently to Demand Shocks?
- Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture
- Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics
- Differences in Retail Inventory Investment Behavior During Macroeconomic Shocks: Role of Service Level
- The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
- The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry