3
논문
212
피인용 합
2012
첫 논문
2014
최근 논문
01저널·주제·방법
저널
JM2JMR1
02소속·공저
소속
University of Mannheim2012 · 1편
불러오는 중…
03논문
3편
- Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets
- The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy
- How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority