Author

Kay Peters

University of California, Davis 2012

논문

131

피인용 합

2011

첫 논문

2013

최근 논문

01저널·주제·방법

저널

JMR3

주제

02소속·공저

소속

University of California, Davis2011–2012 · 2편

불러오는 중…

03논문

3편

Discovering how advertising grows sales and builds brands Journal of Marketing Research 2012
jmr · 2013 · 인용 0 · Consumer Behavior in Brand Consumption and Identification
Discovering how Advertising Grows Sales and Builds Brands
jmr · 2012 · 인용 90 · Behavioral Health and Interventions
Spatiotemporal Allocation of Advertising Budgets
jmr · 2011 · 인용 41 · Consumer Market Behavior and Pricing