CP

Author

C. Whan Park

University of Southern California 2018

정보 수정·삭제 요청

1

논문

47

피인용 합

2018

첫 논문

2018

최근 논문

01저널·주제·방법

저널

JM1

주제

옴니채널 소매 1

02소속·공저

소속

University of Southern California2018 · 1편

불러오는 중…

03논문

1편

Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
jm · 2018 · 인용 47 · Consumer Market Behavior and Pricing